By Abigale DeLavalle, Natalie Faas and Jenna French
Canisius’s Women’s Business Center (WBC) launched “ReConnect, ReStart, ReGrow” which is a new COVID recovery program to aid women-owned businesses.
A $420,000 grant was provided through the CARES act by the Small Businesses Administration, allowing the WBC to offer accessible free classes and office hours to female entrepreneurs for a full year.
Executive Director of the Women’s Business Center Sara Vescio said, with this grant, they were able to enlist a task force to help create programs to support businesses grow amidst the coronavirus pandemic.
WBC has added a business development specialist that will meet with business owners and provide them with advice. They have also hired a marketing team to ensure that women across the region are aware of “ReConnect, ReStart, ReGrow” and their initiative.
“Studies show that the impact of the pandemic has hit women the hardest,” Vescio said in an article featured in The Dome, “especially if you are a woman of color, a woman struggling with anxiety or depression, a woman taking care of elderly relatives or school-aged children, or a woman entrepreneur or business owner. That’s why programming like ‘Reconnect Restart Regrow’ is especially vital right now.”
According to McKinsey & Company, a management consulting company, women across the globe — and especially in the United States — have been dropping out of the workforce in order to take care of family responsibilities. Women lead the globe in unpaid care, which has been worsened by the virus.
“It’s incredibly rewarding to hear success stories and stories of personal growth from any of our clients and participants,” Vescio said.